The trend may be welcome news for renters. Over the last year, rent rose only one percent to an average of $2,540. At this time last year, rents were rising at a dizzying 3.5 percent annually. Even though price increases are slowing, the median home value in San Diego is still $584,100 and the average sale price in Pacific Serena is $711,045 in 2018. Please read that again folks, the average sale price in Pacific Serena is $711,045 as of the end of the 3rd quarter 2018.